Event Sponsorship Opportunities • Visit Preston
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Preston Guild City

Event Sponsorship Opportunities

Girl in Indian dress performing on Preston Flag Market.

We are offering a number of quality sponsorship packages for a variety of key city centre events taking place in Preston as part of the city's quality programme of events.

Our sponsorship packages provide a real value for money marketing offer, which will help to promote and raise your business profile through large scale audience reach. Your sponsorship will also benefit the city as a whole by helping to build on Preston's strong cultural legacy through continued growth and quality of delivery moving forwards.

Full details of our events and sponsorship packages can be found in the 'Events and cultural services sponsorship proposal' in the documents section at the bottom of this page.

What events can I sponsor?

Gold, silver and bronze sponsorship packages are available for the following events:

Easter - Egg Rolling at Avenham and Miller Parks

Giant eggs and a giant hen will appear in Preston Markets during the Easter holidays. All designed by a local artist the eggs are themed around scenes from Lancashire and the public are encouraged to share their finds on social media.

Creative workshops will also take place in local Preston primary schools and drop in sessions at the Harris to decorate 1000 eggs to join the 2000 decorated in previous years.

The colourful eggs will adore the railings of the Japanese Garden in Avenham Park over the Easter weekend.

Preston’s headline Easter event, Egg Rolling a well-established family tradition filled with top quality outdoor performances, Easter themed street theatre, craft workshops and children’s activities takes place on Easter Monday.

The free event located in Avenham and Miller Parks is well attended with average visitor numbers of 25,000 – 30,000 attendees.

Why should I get involved?

✓ Majority of visitors are from Preston and the surrounding area PR1 – PR5

✓ Family groups are our main visitor profile

✓ Well over half of our visitors rated their experience as very good

✓ 100% of attendees said they would visit the event again

✓ The average spend per visitor group was £20

✓ Combined Social media with an average reach of 300,000

✓ E-newsletter circulation to over 8,000 subscribers

✓ 8,000 event programmes printed and distributed pre and during the event

Programme Highlights

CBeebies stars Cook & Line bring their swashbuckling antics to Preston with a show full of fun songs and silly slapstick comedy.

Hickapee’s Lookup show provides a unique blend of aerial circus skills and puppetry to show one girls curiosity with birds and flying.

Traveling light circus’s playground of illusions presents visitors with a series of highly interactive playground toys aimed at bamboozling the senses.

Project Vee is juggling meets roulette wheel, taking inspiration from a soviet era circus act, taking juggling in a different dimension – literally.

Egg Rolling Sponsorship Packages

Gold - 1 package available - £2,000 + VAT

Key benefits include:

✓ Key branding on all 4,000 event programmes distributed across Preston and surrounding areas

✓Advertisement included in the festival programme

✓ Website feature on the event page; personalised message and link to your homepage

✓ Presence on the Visit Preston social media including a thank you message

✓ Branding and links from the Easter e-newsletters to 8,000 subscribers

✓ Your logo and strapline at the top of our 4 festival sponsor boards

✓ Key opportunity to have a live presence on the event to directly communicate with a Preston
audience

Silver - 4 packages available - £500 + VAT

Key benefits include:

✓ Your logo on the Egg Rolling supporters page in the programme

✓ Advertisement included in the festival programme

✓ Listed on Egg Rolling event page on the Visit Preston website

✓ Presence on Visit Preston social media including a thank you message

✓ Your logo and strapline on 4 of the festival sponsors boards

✓ On site branding opportunity at the event

Bronze - 10 packages available - £250 + VAT

Key benefits include:

✓ Your logo on the Egg Rolling supporters page in the programme

✓ Listed on the Egg Rolling event page on the Visit Preston website

✓ Presence on Visit Preston social media

Summer Saturdays sponsorship package

The well-established Summer Saturdays programme boasts a unique event every Saturday from June to August on the Flag Market with links to the Market.

The dynamic programme caters for all tastes from South Asian Mela to wrestling, Vikings to youth music festival, Armed Forces day to community celebration. With activity taking place across the Flag Market and the Harris the centre of Preston is becoming a truly cultural destination.

Why should I get involved?

✓ Majority of visitors are from Preston and the surrounding area PR1 – PR5

✓ Family groups are our main visitor profile

✓ Well over half of our visitors rated their experience as very good

✓ 100% of attendees said they would visit the event again

✓ The average spend per visitor group was £20

✓ Combined Social media with an average reach of 300,000

✓ E-newsletter circulation to over 8,000 subscribers

✓ 5,000 event programmes printed and distributed pre and during the event

2019 Summer Saturdays list of events

Date Event Date Event
1 June Jazz Festival 20 July Bus Station 50 – Ribble 100
8 June British Commercial Vehicle Museum 27 July Preston Pulse Community Day
15 June Making a Mark 3 August Street Theatre
22 June Prestfest 10 August Preston Youth Theatre
29 June Armed Forces Day 17 August Preston City Wrestling
6 July Preston City Mela 24 August Youth Music Festival
13 July Vikings 31 August Feast for Peace

Sponsorship Package

Gold - £3000 + VAT

Key branding on all Summer Saturday programmes distributed across Lancashire, as well as
inclusion on the Flag Market What’s on Totem
Advertisement included in the festival programme
Full page advert in the festival
programme
Website feature on the summer Saturdays web page; personalised message and link to your
homepage
Presence on the Visit Preston social media including a thank you message
Branding and links from the events e-newsletters to 8,000 subscribers
Key opportunity to have on site branding at all Summer Saturday events

Initiation to all events accompanied by your dedicated host

Make an enquiry

If you are interested in this package and would like to discuss further contact Tim Joel: t.joel@preston.gov.uk 01772 903660.